ZONGULDAK BULENT ECEVIT UNIVERSITY
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International Articles
Econlit DOI
EVALUATION OF CELEBRITY ENDORSEMENT EFFECTIVENESS WITHIN THE CONTEXT OF VAMPIRE EFFECT BY USING EYE TRACKING TECHNIQUE

TOKMAK DANIŞMAN GİZEM , AKSOY RAMAZAN
Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Volume 39 issue 1 | 2021

EBSCO Host Business Source Complete
ATTITUDES TOWARD WOMAN BODY PORTRAYALS IN ADVERTISING: A COMPARISON IN TERMS OF FEMINISM LEVELS OF FEMALE CONSUMERS

TOKMAK DANIŞMAN GİZEM
Uluslararası Yönetim İktisat ve İşletme Dergisi Volume 13 issue 13 | 2017

EBSCO Host Business Source Complete
The Effects of Demographical Factors and Brand Associations on Satisfaction University Sample

TOKMAK GİZEM
Uluslararası Yönetim, İktisat ve İşletme Dergisi Volume 12 issue 30 | 2016

DOAJ
POINTS OF ATTACHMENT ON FOOTBALL CLUBS: AN APPLICATION ON ”THE BIG FOUR” SUPPORTERS IN TURKISH SUPER LEAGUE

TOKMAK GİZEM, AKSOY RAMAZAN
Sp Soc Int J Ph Ed Volume 16 issue 2 | 2016