A good deal of higher education market reports indicates that the global higher education market size is reaching USD 100 billion and the total number of international students in the world is reaching 7 million. Recently, almost 300.000 international students enrolled at nearly 200 universities contributed roughly $1 billion to Türkiye's economy annually. Aggressively, we see that high-level political bodies of university education intend to increase it more. In this conjunction, we think that Turkiye's efforts on global education policies, strategies, and actions to increase its share in the global higher education economic market need to be discussed timely and critically.