New tools and applications that can be used to develop the sustainability of tourism activities have emerged with developments in technology. In this context, augmented reality (AR), one of these cutting-edge technologies, has been studied in sustainable tourism applications in recent years, and studies have been carried out in the relevant fields that contribute to the literature on this subject. In this context, this study aims to reveal the current status and trends in published studies on AR technology in sustainable tourism through a bibliometric and systematic review. For this purpose, 61 publications on the subject were identified in the Web of Science (WoS) database, and bibliometric and systematic content analyses were performed using VOSviewer 1.6.20 software. As a result of these analyses, bibliometric data, such as the number of publications and citations by year, the most cited authors, countries, publications, their collaboration relationships, sustainable development goals, WoS categories, and content information regarding the study themes and aims, were obtained. Accordingly, it was determined that publications on AR in sustainable tourism emerged in 2014 and continued to develop into a new research area. The potential gaps suggested based on the findings of this study will guide future research and the development in the relevant sectors.